Discover all projects and competing nominees
Trail Running Awards 2025: Discover all the winners
The complete list of winners for the 2025 Trail Running Awards is here. The second edition honored athletic excellence (Ruth Croft, Jim Walmsley), product innovation (Compressport, Valone), and ethical commitment (Protect Our Winters, Club Outdoor Alpin), confirming the maturity and diversity of the trail running ecosystem.
Women’s Trail Day: The global initiative bringing female runners together and boosting gender parity in trail running
The Women’s Trail Day (ITRA) is a global initiative aimed at gender equity in trail running. The dual format (global joint run + flagship event in Chamonix) brought together thousands of female runners and generated over 500 community posts. This successful mobilization, aimed at making trail running more accessible, is nominated for the Trail Running Awards.
Project 0 to 100: The science of ultra-endurance in the fight against a sedentary lifestyle
Project 0 to 100 (Guillaume Millet) is an 18-month scientific study aimed at transforming 40 sedentary individuals into CCC® (100 km) finishers. The program combines in-depth medical monitoring with progressive training (École de Trail) to measure the impact of the activity on health and quality of life. Supported by an inclusive component (Project 0 to 40), the project aims to inspire the fight against a sedentary lifestyle.
From Asphalt to Summit: Trail running as a social elevator and tool for youth empowerment
"Du Bitume au Sommet" uses trail running as a vehicle for inclusion for Annecy youth (ages 13–18). The hybrid model combines social runs and a Trail Academy supervised by elite athletes, proving that mountain access is a powerful lever for empowerment. Certified as an Impact 2024 project and supported by Adidas Terrex, it serves as a model for social inclusion through sports.
SheRACES: The organization placing gender equality at the heart of race policies
SheRACES, a non-profit organization, advocates for women's equity in trail running. Its advocacy led UTMB to adopt an industry-standard Child Welcome Policy and operational standards (period products, equal prize money) across its global circuit. This structural work for inclusion inspires other major organizers, confirming the impact of SheRACES.
HOKA Neutral Assistance: The selfless support model tackling DNF rates in ultra-running
HOKA launched Neutral Assistance at UTMB Mont-Blanc, an altruistic support model targeting the 50% of runners without a support crew. The initiative provided moral and material assistance, acting as an initial triage before medical intervention. Praised by organizers, this service is seen as a model to combat psychological dropouts in ultra-running.
Team Adaptive: Structural inclusion as the new standard in global ultra-running
Team Adaptive (UTMB Group) establishes inclusion as a new standard in global ultra-running. The initiative relies on a structured protocol (same rules, same course, supported assistance) and an elite mentoring program. With a high success rate, the project stands out as a reproducible model aimed at unifying the community beyond disabilities.
Oxfam Trailwalker: A model of collective commitment against poverty and inequalities
The Oxfam Trailwalker is a unique model of civic engagement: teams embark on a long-distance endurance challenge (100 km) conditional on fundraising for Oxfam France. This initiative merges sporting achievement with structural solidarity, creating a sustainable and highly mobilized community against inequality.
Para Team Salomon: Inclusion through technical innovation and adaptive performance
The Para Team Salomon spearheads the Adaptive Project, a unique inclusion initiative in trail running. In partnership with Airbus and the École des Mines d'Albi, the team develops low-cost, high-performance racing prosthetics, notably using aerospace-grade carbon. The initiative aims to make performance accessible and is nominated for the Trail Running Awards.
My Event Impact: The tool that democratizes the measurement of environmental impact for events
The free My Event Impact tool (POW France) democratizes environmental impact assessment. In under ten minutes, it provides organizers with a summary diagnostic across 10 pillars (transport, waste, etc.) and a progress index. Praised by major events like the Marathon du Mont-Blanc, this service facilitates a seamless sustainable transition and is nominated for the Trail Running Awards.
Ultra Back To Life (UBTL): The rise of the regenerative sports model
Ultra Back To Life (UBTL) reinvents ultra-endurance with a "regenerative sport" concept. This 48-hour competition alternates between running and concrete ecological actions (tree planting, clean-ups). Its unique scoring system integrates athletic performance, carbon footprint, and educational engagement, positioning UBTL as a global model for positive impact.
Trail de La Cité de Pierres: A model of sobriety serving a UNESCO territory
The Trail de La Cité de Pierres offers a unique event model within a UNESCO territory. Its eco-design is systemic: 100% organic/anti-waste aid stations, zero plastic (dedicated water refill stations), local prizes, and reusable course markings. This format, which incorporates inclusion (joëlettes, children's races) and ultra-managed waste handling, is nominated in the Ethical and Environmental Initiative of the Year category.
Run for Planet: When eco-design becomes a driver of civic engagement
Run for Planet is France's first eco-friendly and socially responsible race. The event stands out for its structurally ethical model: automatic donations to NGOs, zero-waste logistics (reusable chips, no plastic), and medals produced in ESATs (French centers that help people with disabilities find work). Analysis of this initiative, which places environmental exemplarity at the heart of the sporting experience.
UTMB: The Travel Policy, a systemic response to the carbon footprint of mobility
UTMB Group is addressing the transport carbon footprint challenge through its Travel Policy. This systemic mechanism combines behavioral incentives (lottery bonuses), mandatory carbon contributions, and concrete logistical solutions (bus lines, UTMB GO). Hailed for its transparency and reproducibility, this major environmental initiative is nominated for the Trail Running Awards.
La Laverie by runpack: The activation reinventing dialogue between brands and the trail community
SPK transformed a laundromat in downtown Chamonix into an editorial and networking hub, "La Laverie by runpack." This activation, going against the grain of traditional event marketing, merged media production with on-the-ground presence to create a space for authentic dialogue between brands and the trail running community. The project is nominated in the Communication Campaign of the Year category.
Annecy Outdoor Week: The event uniting fashion, performance, and outdoor culture
The Annecy Outdoor Week, conceived by Hardloop, is the world's first "outdoor fashion week." The event fuses fashion, culture, and performance, using over 40 athletes to showcase technical collections in a narrative fashion show. This 360° campaign, aimed at positioning Annecy as the outdoor capital, is recognized for its strategic and creative impact.
ASICS Fujitrail Camp: An activation campaign to strengthen community roots in trail running
ASICS launched the Fujitrail Camp, an alpine event tour designed to reaffirm its legitimacy in trail running. The camp deliberately created a haven of serenity (tipis, natural furniture) for an immersive technical experience. Focused on real-world product testing and authentic exchange, this activation strengthened the brand's community roots and generated strong purchase intent.
Primrose Creative: The first football jersey inspired by trail running
The "Annecy ça court" campaign (Primrose Creative, FC Annecy, adidas Terrex) strategically fused football and trail running. By launching the first Terrex football jersey and creating a Strava Club, the operation generated major media visibility, sold-out pre-orders, and successfully anchored the club in the local outdoor culture. The project is nominated in the Campaign/Activation of the Year category.
Brooks x ClemQuiCourt: Hybridizing influence to reposition the brand in trail running
The Brooks × ClemQuiCourt collaboration served a B2B strategy aimed at modernizing the brand's trail running image. This hybrid, authentic activation, combining digital content with record attendance at UTMB, generated massive visibility and strengthened the connection with a new audience of runners.
The House of Mountains: When trail running, art, and culture meet in Chamonix
The House of Mountains (i-Run, Fraich’Touch, and Supraw) created a pop-up hub in Chamonix fusing sport, culture, and art. The initiative featured a multi-brand testing lab, a free recovery space, and meet-and-greets with over 50 athletes, becoming an essential hub for the outdoor community.