Women's Trail Day (ITRA) is a global initiative promoting gender equality in trail running. The dual format (global group run + flagship event in Chamonix) brought together thousands of female runners and generated over 500 community posts. This successful campaign, which aims to make trail running more accessible, has been nominated for the Trail Running Awards.

The 0 to 100 Project (Guillaume Millet) is an 18-month scientific study aimed at transforming 40 sedentary individuals into CCC® (100 km) finishers. The program combines in-depth medical monitoring and progressive training (Trail School) to measure the impact of the activity on health and quality of life. Supported by an inclusive component (Project 0 to 40), the project aims to inspire the fight against sedentary lifestyles.

"Du Bitume au Sommet" uses trail running as a vehicle for inclusion for young people in Annecy (aged 13-18). The hybrid model combines social runs and a Trail Academy supervised by elite athletes, proving that access to the mountains is a powerful lever for empowerment. Certified Impact 2024 and supported by Adidas Terrex, the project is a model of inclusion through sport.

SheRACES, a non-profit organization, works to promote equality for women in trail running. Its efforts have led the UTMB to adopt a Child Welcome Policy, which sets the standard for the sector, and operational standards (period protection, equal prize money) on its global circuit. This structural work for inclusion is inspiring other major organizers, confirming the impact of SheRACES.

HOKA launched Neutral Assistance at the UTMB Mont-Blanc, a selfless support model targeting the 50% of runners without assistance. The initiative provided moral and material support, acting as a first triage before the medical services. Praised by the organizers, this service is seen as a model for combating psychological dropouts in ultra-trail running.

Team Adaptive (UTMB Group) is establishing inclusion as a new standard in global ultra-trail running. The initiative is based on a structured protocol (same rules, same courses, supervised assistance) and an elite mentoring program. With a high success rate, the project is establishing itself as a replicable model aimed at unifying the community beyond disability.

The Oxfam Trailwalker is a unique model of civic engagement: teams take on a long-distance endurance challenge (100 km) and make their participation conditional on raising funds for Oxfam France. This initiative combines athletic achievement with structural solidarity, creating a sustainable and highly mobilized community against inequality.

The Salomon Para Team is spearheading the Adaptive Project, a unique initiative promoting inclusion in trail running. The team, in partnership with Airbus and the École des Mines d'Albi, is developing low-cost, high-performance running prostheses, using carbon fiber from the aerospace industry. The initiative aims to make performance accessible and is a nominee for the Trail Running Awards.

The free My Event Impact tool (POW France) democratizes environmental impact measurement. In less than ten minutes, it provides organizers with a summary assessment based on 10 pillars (transportation, waste, etc.) and a progress index. Praised by major events such as the Mont Blanc Marathon, this service promotes a sustainable transition without complexity, and is a candidate for the Trail Running Awards.

Ultra Back To Life (UBTL) is reinventing ultra-endurance with a "regenerative sport" concept. This 48-hour competition alternates between running and practical ecological initiatives (planting, clean-up operations). Its unique points system combines athletic performance, carbon impact, and educational engagement, positioning UBTL as a global model with a positive impact.

The Trail de La Cité de Pierres offers a unique event model in UNESCO territory. Its eco-design is systemic: 100% organic/anti-waste refreshments, zero plastic (dedicated water ramps), local supplies, and reusable signage. This format, which promotes inclusion (joëlettes, children's races) and ultra-controlled waste management, is a candidate in the Ethical and Environmental Initiative of the Year category.

Run for Planet is France's first eco-friendly and socially responsible race. The event stands out for its structurally ethical model: automatic donations to NGOs, zero-waste logistics (reusable chips, no plastic), and medals produced in ESATs (French centers that help people with disabilities find work). Analysis of this initiative, which places environmental exemplarity at the heart of the sporting experience.

The UTMB Group is addressing the issue of transport's carbon footprint through its Travel Policy. This systemic approach combines behavioral incentives (lottery bonuses), mandatory carbon contributions, and concrete logistical solutions (bus lines, UTMB GO). Praised for its transparency and replicability, this major environmental initiative is a nominee for the Trail Running Awards.

SPK transformed a launderette in the center of Chamonix into an editorial and meeting hub, "La Laverie by runpack". Going against the grain of traditional event marketing, this activation fused media production and on-the-ground presence to create a place for authentic dialogue between brands and the trail community. The project was shortlisted in the Communications Campaign of the Year category.

Annecy Outdoor Week, imagined by Hardloop, is the world's first "outdoor fashion week". The event fuses fashion, culture and performance, using over 40 athletes to embody the technical collections in a narrative runway show. This 360° campaign, which aims to position Annecy as the outdoor capital, is recognized for its strategic and creative impact.

ASICS has launched the Fujitrail Camp, an alpine event tour designed to reaffirm its legitimacy in trail running. The Camp deliberately created a haven of serenity (teepee, natural furniture) for technical immersion. Focusing on product testing in real-life conditions and authentic exchanges, this activation consolidated the brand's community roots and generated strong purchase intent.

The "Annecy ça court" campaign (Primrose Creative, FC Annecy, adidas Terrex) strategically merged soccer and trail running. By launching the first Terrex soccer jersey and creating a Strava Club, the operation generated major media exposure, sold out pre-orders and succeeded in anchoring the club in local outdoor culture. The project is nominated in the Campaign/Activation of the Year category.

The Brooks × ClemQuiCourt collaboration served a B2B strategy aimed at modernizing the brand's trail image. This authentic hybrid activation, combining digital content and record crowds at the UTMB, generated massive visibility and strengthened the connection with a new audience of runners.

The House of Mountains (i-Run, Fraich'Touch and Supraw) created an ephemeral venue in Chamonix that fused sport, culture and art. The initiative featured a multi-brand testing lab, a free recovery area and meetings with over 50 athletes, becoming an essential hub for the outdoor community.

The BORNER startup offers a unique hybrid model: the autonomy of structured digital planning (pro methods) combined with human expertise (coaches, physiotherapists, nutritionists) available on demand. This solution aims to bridge the gap between generic plans and individual coaching.