UltraSignup: The leading trail and ultra-endurance marketplace in the USA
A real heavyweight in the American outdoor industry, UltraSignup is vying for the title of "Service of the Year" at this year's Trail Running Awards. With 15 years' experience and unchallenged dominance of the American market, UltraSignup is more than just a registration platform: it's the central nervous system of the trail community, connecting athletes and organizers through the power of data.
More than a tool, a complete "Marketplace" ecosystem
Where many competitors confine themselves to providing management software (SaaS), UltraSignup has built a genuine two-way marketplace. It acts as a technological bridge, unifying an often fragmented sector.
For runners: The platform is an essential discovery tool. With its geolocation search, interactive maps and personalized recommendations, it guides athletes to their next challenge while centralizing their performance history.
For race directors: It offers an "all-in-one" solution (registration, payment, communication, marketing). By consolidating previously dispersed tools, it radically simplifies event logistics.
This structure creates a virtuous circle: the massive presence of riders attracts organizers, which in turn generates more events, attracting even more riders.
Data as fortress: 40 years of history
What fundamentally sets UltraSignup apart is its strategic use of data. The platform boasts the most comprehensive results database in North America, acting as both a transactional and memory layer for the sport.
With over 40 years of archives and millions of recorded performances, UltraSignup has developed a proprietary ranking system. This depth of data enables unique features: time predictions, comparisons with friends and percentile rankings.
Beyond digital: A community mission
If technology is the driving force, the mission remains human: "Transforming lives by fostering meaningful connections, improving health and restoring our connection with nature".
UltraSignup goes beyond the screen to animate the community via :
Rich media content (podcasts, newsletters).
The Dirt Circus circuit: a series of events (8 dates planned in 2025) to physically bring together organizers, brands and riders.
The tool's effectiveness is unanimously acclaimed by professionals, as Michele Hartwig, director of The Hennepin Hundred race, points out:
"UltraSignup makes organization so much easier. Uploading results is a breeze and we have all the space we need to detail our events. There are a lot of great features..."
