Digitrail: Tailor-made digital transformation for trail professionals
While trail running is becoming increasingly professionalized, the digital communication of its players sometimes struggles to keep pace. In order to bridge the gap between sporting performance and digital visibility, Digitrail has been created. Digitrail was born. By offering specific, packaged and scalable web solutions for athletes, coaches and organizers, this project is positioned as an essential growth lever for the ecosystem. Its "business" and technical expertise is the reason why it has been nominated for the Trail Running Awards in the "Service of the Year" category.
The conclusion: Breaking the dependency on social networks
The project was born out of a dual expertise: that of web communications professionals and regular runners. The results were clear:
Athletes and coaches often put everything on social networks. A risky and incomplete strategy, which doesn't allow them to centralize information, perpetuate content or rank well on Google.
Race organizers sometimes offer interfaces where finding the right information is an "obstacle course", often managed by volunteers lacking the right tools.
Digitrail responds to this need by offering a genuine professional "digital HQ", enabling you not just to be visible, but to be found and credible.
Packaged solutions for every profile
Digitrail's approach is not to sell generic websites, but to provide "turnkey" tools adapted to the specificities of trail running:
For Elite Athletes & Coaches: Creation of showcase or e-commerce sites to centralize prize lists, diaries, media content and coaching offers. The aim is twofold: to reassure future customers and to provide solid support for approaching sponsors and partners.
For Organizers & Clubs: modern interfaces that can be easily administered by volunteer teams. Gone are the days of obsolete sites; in their place are clear platforms that streamline the participant experience, even before the start of the race.
Each solution includes a consulting dimension to align the tool with the project owner's values, guaranteeing authentic communication.
SEO expertise for lasting success
Having a beautiful site isn't enough if it's invisible. Digitrail integrates an essential component: Search Engine Optimization (SEO).
Unlike an Instagram post, which only lasts 24 hours, Digitrail's solutions work over the long term. They enable players to appear in Google search results on the precise queries of their audience (e.g. "coach trail [town]", "inscription trail [region]").
Concrete results and customer satisfaction
The method is bearing fruit, as the figures and user feedback show.
Community development: Elite athlete Ugo Ferrari has seen a significant increase in membership of his "DUC ARMY" community thanks to a dedicated platform.
Customer conversion: Coach Sébastien Diefenbronn notes an increase in appointments, as prospects are convinced by reading the structured information on his site.
The service's strength also lies in its human support, as Julien Devanne, French marathon champion and coach, points out:
"I had a fantastic experience with them. They are very professional, responsive and creative. (...) I really appreciate their attention to detail and ongoing support, even after the launch."
For his part, Thomas Lautier, Salomon ambassador, insists on understanding the environment:
"They listened to our philosophy and our wishes. The follow-up is top-notch, as is the referencing."
