Sporganize: The paper training log for sports introspection
While digital technology provides athletes with an unparalleled amount of technical data, a reverse trend is developing: a return to paper tools to encourage introspection. The startup Sporganize capitalizes on this approach by modernizing the training logbook, transforming it into a genuine tool for organizing and tracking sensations. This deliberately counter-current positioning, which values writing as a lever for commitment, places the brand among the young companies singled out in the Startup of the Year category at the Trail Running Awards.
Diagnosis: Digital for data, paper for feelings
Sporganize was born of a simple observation: while digital tools excel in tracking precise data (times, tracks), the paper format offers a powerful complement for organization and connection to the senses. The paper format allows the athlete to stand back without being disturbed, encouraging memorization and self-understanding.
This philosophy is summed up by the credo of founder Mathilde RAUTUREAU, a former national-level athlete: "To write is to reread oneself. To reread is to understand oneself. To understand oneself is to progress.
The notebook is presented as a "library of positive sports memories", essential for commitment and performance optimization.
Innovation: the modernization of an ancestral tool and customized solutions
Sporganize modernizes the spirit of the paper notebook by offering structured, stylish and practical tools for both the general public and professionals:
Consumer products: Track N' Run (running training book) and the SporgaLife diary (organization and well-being diary) are available in bookshops and concept stores.
Made-to-measure B2B: The startup stands out for its design of made-to-measure notebooks. This enables them to create specialized performance tracking tools for companies or sports professionals (club trainers, nutritionists, major retailers such as Intersport).
This ability to imagine and create specific tools to meet a precise need (for example, helping children memorize ski club instructions) is a major asset for the young company.
Adoption and professional recognition
The Sporganize approach quickly found an echo in the sporting world:
Distribution and events: The brand has established a presence in a number of local outlets (bookshops, concept stores) and has been present at national sporting events and trade fairs.
Expert endorsement: The return to paper is supported by well-known sports figures, such as former world champion Stéphane Diagana, who stresses the importance of "creating your own library of positive sports memories".
User feedback: Top-level athletes (such as Célia Vidalinc) and professional trainers confirm the added value of paper in memorization, self-discipline and maintaining overall balance. Ludovic Didier, former national coach of the French ski team, sees it as a "real, concrete written trace" essential in conditions where landmarks are lost.
Growing adoption in the specialized trade and recognition by trainers confirm the viability of this counter-current positioning in the all-digital age. This ability to modernize a traditional market makes Sporganize a promising start-up.
