myRavito: The app that personalizes and simplifies endurance nutrition
Nutrition management is one of the most complex and limiting factors in endurance performance. Based on the observation that the majority of runners lack method when faced with the multitude of products and the fear of digestive disorders, the startup myRavito was launched to offer a personalized food planning platform. Supported by rapid growth right from the beta phase, the project is a strong contender in the Startup of the Year category at the Trail Running Awards.
Nutrition, the amateur athlete's weak point
The myRavito project was born out of a frustration experienced by its founders: until now, nutritional expertise during exercise was largely reserved for supervised athletes. Runners' confusion over carbohydrates, available products and lack of digestive training frequently led to energy slumps or gastric blockages during the race.
The founding team, comprising Nouchka (sports dietician), Théo (algorithmic engineer) and Laurane (product specialist), set out to translate the science of nutrition into a simple, reliable and accessible user experience for the trail, triathlon and cycling community.
Innovation: Algorithm-driven personalization and independence
myRavito is positioned as an application that designs 100% personalized nutritional plans for long training sessions and endurance races.
The innovation is based on an algorithm that analyzes the user's profile (level, objectives, food preferences, digestive tolerances) to generate a clear strategy:
Product recommendation: The application offers an independent selection of products on the market that are best suited to the profile. myRavito does not sell any products, guaranteeing greater transparency and objectivity in its recommendations.
Adaptive plan: Nutritional plans are generated week after week, adjusting according to the user's debriefs and feedback on previous workouts.
The startup focuses on an often neglected dimension: digestive training.
The application is not limited to D-day; it encourages runners to test and validate their dietary strategy during training sessions, enabling them to arrive at the starting line with products and a protocol that have already been tried and tested.
Growth and economic validation of the startup
Despite its youth, myRavito quickly demonstrated strong traction, which is essential for a startup in its early stages.
Market validation: The pre-sales phase of a paid beta offer met with immediate success, with demand far exceeding initial targets within a few hours, confirming strong support for the concept. User feedback has already fed the roadmap with improvements and new features.
Sector partnerships: The independent approach has won over the market. Several well-known sports nutrition brands have already entered into partnerships to enrich the user experience, all recognizing the relevance of a trusted, educational platform.
Community: The project benefits from a qualified and growing online community focused on optimizing endurance performance and sports nutrition.
Initial results confirm the interest shown by runners and brands alike, making myRavito a promising solution to help athletes make the most of their races.
This global approach and the project's growth potential, aimed at optimizing the racing and support experience through technology, naturally put this young company at the center of discussions in the Startup of the Year category.
