SPK transformed a launderette in the center of Chamonix into an editorial and meeting hub, "La Laverie by runpack". Going against the grain of traditional event marketing, this activation fused media production and on-the-ground presence to create a place for authentic dialogue between brands and the trail community. The project was shortlisted in the Communications Campaign of the Year category.

Annecy Outdoor Week, imagined by Hardloop, is the world's first "outdoor fashion week". The event fuses fashion, culture and performance, using over 40 athletes to embody the technical collections in a narrative runway show. This 360° campaign, which aims to position Annecy as the outdoor capital, is recognized for its strategic and creative impact.

ASICS has launched the Fujitrail Camp, an alpine event tour designed to reaffirm its legitimacy in trail running. The Camp deliberately created a haven of serenity (teepee, natural furniture) for technical immersion. Focusing on product testing in real-life conditions and authentic exchanges, this activation consolidated the brand's community roots and generated strong purchase intent.

The Brooks × ClemQuiCourt collaboration served a B2B strategy aimed at modernizing the brand's trail image. This authentic hybrid activation, combining digital content and record crowds at the UTMB, generated massive visibility and strengthened the connection with a new audience of runners.

The House of Mountains (i-Run, Fraich'Touch and Supraw) created an ephemeral venue in Chamonix that fused sport, culture and art. The initiative featured a multi-brand testing lab, a free recovery area and meetings with over 50 athletes, becoming an essential hub for the outdoor community.