SPK transformed a laundromat in downtown Chamonix into an editorial and networking hub, "La Laverie by runpack." This activation, going against the grain of traditional event marketing, merged media production with on-the-ground presence to create a space for authentic dialogue between brands and the trail running community. The project is nominated in the Communication Campaign of the Year category.

The Annecy Outdoor Week, conceived by Hardloop, is the world's first "outdoor fashion week." The event fuses fashion, culture, and performance, using over 40 athletes to showcase technical collections in a narrative fashion show. This 360° campaign, aimed at positioning Annecy as the outdoor capital, is recognized for its strategic and creative impact.

ASICS launched the Fujitrail Camp, an alpine event tour designed to reaffirm its legitimacy in trail running. The camp deliberately created a haven of serenity (tipis, natural furniture) for an immersive technical experience. Focused on real-world product testing and authentic exchange, this activation strengthened the brand's community roots and generated strong purchase intent.

The Brooks × ClemQuiCourt collaboration served a B2B strategy aimed at modernizing the brand's trail running image. This hybrid, authentic activation, combining digital content with record attendance at UTMB, generated massive visibility and strengthened the connection with a new audience of runners.

The House of Mountains (i-Run, Fraich’Touch, and Supraw) created a pop-up hub in Chamonix fusing sport, culture, and art. The initiative featured a multi-brand testing lab, a free recovery space, and meet-and-greets with over 50 athletes, becoming an essential hub for the outdoor community.